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Ilomunities

March 20, 2010

Ngone Jewelry

Tuesday, March 16th, 2010

22W

Ngone is the Senegalese born artist behind Ngone creations. She moved to Paris in 1990 where she served as an apprentice to various Parisian craftsmen who were involved in wax sculptures and high fashion accessory making. She continued her training by enrolling, in 2001, at the Nicholas Flamel School of Jewerly design in Paris.  Ngone’s unique jewelry can be seen in private showings and international exhibitions in Paris, Tokyo and Daka. She also creates pieces for film as well as haute couture designers such as Christain Lacroix.

Ngone draws inspiration from the intersection of cosmopolitan cultures.  Her pieces can be best described as a fusion of the European flair with the African spirit as she infuses African elements like cowries with celebrated European textures.  Her accessories reflect the connection experienced between people beyond their cultural differences, this she translates by combining contrasting materials, to create a harmonious blend of patchwork leather, fur and embroidered fabrics, enriched by the addition of pearls and stones. Her pieces are versatile as they allow for the wearer to interpret them as they would like; as earrings can effortlessly be transformed to back pieces. Her accessories emerge as symbolic hybrid of jewelry-like clothing.  The allure of her pieces is in their showcase of exquisite craftsmanship as they are intricately detailed yet very light and easy to wear:

Copyrights: Ngone + www.ngone.fr for jewelry and accessories; Mario Epania for Photography, makeup and Hair style.

- Ijeoma Ndekwu.

Fashionably Late: Agbani brings style back to Africa, with show Stylogenic.

Tuesday, March 2nd, 2010

Agbani

Darego hails from Abonnema Rivers, and was born into a family of eight children. At ten, Darego was sent to boarding school in a bid to shield her from her mother who had breast cancer. Darego’s mother died two years later, and her daughter has spoken of how the loss prepared her for the future.

In November 2001, Darego traveled to South Africa to compete in the Miss World competition, beating Miss Scotland and Miss Aruba in the final round. Her victory in the pageant, hosted by American talk show host Jerry Springer, was widely welcomed in her home country, and her reign as MBGN was continued by Ann Suinner.

Her one year tenure included goodwill trips and scheduled appearances on behalf of the pageant. In addition, the organizers of the competition began preparations to host Miss World 2002 in Nigeria.

After spotting her at the Face of Africa event in Lagos, and then on the cover of Genevieve Magazine in Nigeria, we knew something was boiling with agbani, and couldn’t resist a sitdown with her. . . .

FashionAfrica.com: Wow, Agbani it’s so good to see/hear from you after all these years, although it didn’t hurt looking through fabulous international magazines, as well as L’Oreal ADs and seeing your face. . .

Agbani: Thank you.

FashionAfrica: What have you been up to?!

A: I’ve been working hard and studying for my degree in psychology at NYU.

FA: Why did you choose to do Psychology?

A: I’ve always found psychology fascinating. I saw and continue to see it in use in everyday day lives from the parent at home trying to discipline his/her child to the advertising exec trying to sell a product, and thought I would love to have a grasp of that someday…

FA: Do you think it will help you down in your career?

A: Definitely, I think of psychology as a great tool that would help in any career path. It certainly doesn’t hurt to have an understanding of the human mind and its idiosyncrasies

FA: Do you think the fact you have been away for so long will be a disadvantage or more of an advantage to your career?

A: I don’t see why it should be a disadvantage. I’m still me, and hope I’m welcomed into the homes of Africans all over.

FA: Haha, Grande! Talking about your Career, what’s next?!…

A: I’ve just signed to host the show “Stylogenic”, which I’m really excited about and looking forward to. Its an exciting concept and sure to be a hit. It has the thrills from a unique Style show that for once, takes consideration of the input of all the talents that work to give fashion the beauty, allure and appeal that we all love. This is contrary to the stereotype of other shows that are essentially one dimensional; so it gives viewers and TV networks more content and so much more excitement.

FA: What stage of the show are you at now?

A: We have just signed the paperwork. Next is my Promotional Tour for this gig. It will be in early March.

FA: Oh great, so where does your tour start? And I believe the show is “Pan-African” right?
A: Lagos. Yes, it’s Pan African.

FA: How long is the duration of the show?

A: It’s a 13episode series

FA: What should WE expect from the show?

A: Sparks, glam and …more glam. We’re lighting up TV, if you know what I mean. For Sponsors, they couldn’t have a better opportunity than this medium to connect with their markets- especially the young and youthful people as looking stylish is very dear to their hearts. You see, everybody loves to turn out good and stylish. As for me, expect to see me in a role that I am so very much excited about. For the contestants, I think it is time to present fashion in an entertaining format; a dimension that will also showcase the abundant talent that resides in so many young people. We will be inviting international buyers and Style Editors- the people who make stars out of talented people in the creative industries that make up the style business.

FA: Oh wow, we can’t be more excited than you, and this brings me to the question, asides from Nigeria (Of, course), what other African country will you say is the most stylish?

A: Tricky one, I think I’m going to give the beauty queen answer and say we all have our own flair of style

FA: What’s your favorite vacation spot?

A: St Moritz. It’s a winter vacation spot. I actually love the shopping more than I do the skiing. But the skiing is fun too!

FA: Well, I think it will be so unfair to our audience not to ask about your beauty regimen before you go, as well steal a little advice for those that look up to Agbani Darego.

A: You know the old saying “you are what you eat”. That’s the best advice I can give as far as regimen’s go… We all should be more aware of what we put in our body.

Trend Report: New York Fashion Week Fall 2010

Wednesday, February 24th, 2010

The predominant tone for the New York Fashion week was economically sustainable clothing. Beautiful feminine styles with clean silhouettes were dominant on every runway.  The clothes were made to last, for a chic and economically conscious consumers.

From sophisticated uptown looks and to the downtown sexy school girl accents, the emphasis was on rich texture and color.  In soft blacks, greys rogue and plum expressing a more genteel side to contemporary woman, the evolution of the past seasons bolder structured trends.

Loin Cloth & Ashes
Loin Cloth & Ashes

The key to this season’s looks are combining textures and maintaining clean lines in clothing that create that smart stylish look. Light draping is another key element which compliments any figure. This season’s look is very sophisticated for a more playful look try mixing prints and textures.

Deola Sagoe
Deola Sagoe

Layering is lighter this season, like they say less is more. Slouchy trousers, cozy knits and grandpas socks with sandals are the must have items for any wardrobe this fall.   The hair and make up is muted, also a lot of youthful looks in earthy shades. The hair is touchable and less coiffed with more movement.

- Sa’adatu Sani

Who’s HauTe?!: Hazel Aggrey-Orleans.

Saturday, January 9th, 2010

Hazel

Hazel Aggrey-Orleans was born in Germany but grew up in Nigeria. After spending 17 years in Nigeria, she returned to Germany for a year before moving to the UK, where she is currently based. She worked in financial marketing for over 8 years, and since becoming a mother of two her priorities have changed and she decided to become self-employed and venture into the fashion industry.

FashionAfrica.com was glad to chat with sweet Hazel on her collection and what’s next.

FashionAfrica.com: Before coming out with this collection, how long did it take to get it all together?

Hazel: I would say about 2.5 years.

FA: How challenging did it get putting up your first collection?

H: I have had numerous challenges as a designer. Deciding on styles that would suit my target audience was difficult as was getting the African patterns to look crisp on silk fabric.

Also, being a mom of two toddlers, it was quite challenging at times to liaise between my work and yet still devote enough time to my kids but one thing that has kept me going, is my belief in myself. ‘Don’t depend on others for your happiness. It lies within you’.

FA: How was growing up for you, where did you grow up?

H: I grew up in Lagos, Ikeja and lived there for 17 years. My childhood in Lagos was a lot of fun and I wouldn’t have swapped it for the world. Having access to so much open space, great weather and friends allowed me a happy childhood.

FA: Why did you name your label, Orleans?

H: It derives from part of my name and is something I wanted to be personally identified with.

FA: With your designs, what do you hope to achieve for your buyers?

H: For them to see a sense of elegance and style in Orleans Designs.

F: What influences your work?

H: Colour, elegance and movement.

FA: Your collection is highly characterized with floral designs…what inspired that?

H: The inspiration for my designs comes from African patterns used on cottons, such as ankara fabrics.

FA: How do you stay creative?

H: By referencing other cultures and refusing to limit my sources of inspiration.

FA: What is the best thing about designing a piece of outfit?

H: Achieving the finished article, which is then enjoyed by its wearer.

FA: Who are some of your favourite designers?

H: My favourite designers are Diane van Furstenberg, Emanuel Ungaro, Dries van Noten and Matthew Williamson.

FA: Do you have shops here in Africa, if not, where else?

H: As of early this year, our collection will be accessible online at www.orleansdeisgns.com. It is also our goal to have our collection in stores in Nigeria, Ghana and South Africa.

FA: What are your aspirations for your brand?

H: To be known worldwide for our beautiful prints.

FA: Our best wishes! We wish the same.

Hazel’s Orleans Summer 2010 Collection:

- Ernest Nwangwu for FashionAfrica.com

Nike Oshinowo works out in Deola Sagoe.

Thursday, December 31st, 2009

Nike Oshinowo more

Photo Ty Bello.

Renaissance beauty queen, Nike Oshinowo became Nigeria’s sweetheart when she emerged “Most Beautiful Girl in Nigeria 1991″. She is spotted in Nigeria’s Entertainment Magazine – Hi Magazine, focused on Film, Music & Sport talking about her reign, beauty, and workout video in fabulous Deola Sagoe pieces. FashionAfrica.com sat down with the queen to hear all about it.

Breakfast began, and my quest to a 30-minute healthy living began, we talked through her MBGN days, Skin Deep (Her Spa), her health, her new workout DVD, and her plans for 2010.

Wadami: I’m so glad to be doing this interview with you, hope you had fun at the photo shoot yesterday.

Nike: Likewise, I had a really lovely time with you yesterday. Very well done.

W: Our pleasure. So I am taking you back to 1991, right after you were crowned Most Beautiful Girl in Nigeria (MBGN), I’m sure it’s been a whirlwind since then, what are the highlights you remember from your life and your career from then till this very second?

Nike: What I remember, highlights from my career…Oh God!

W: You can start from when they put the crown on.

N: It’s been different for me because my career was not based on the pageant. It was not a kind of “life after MBGN”. I guess maybe it all just fit in, because I did run skin deep for so long.

W: How long did you run Skin Deep for before you sold it?

N: Close to ten years. The fortune doesn’t exist anymore; it didn’t last very long once I moved on. But then I’m not that kind of person, I don’t look back. I just keep my head up once I know what it is I want I just stay focused in that direction that I forget to look back. I knew exactly what I wanted; at first it was point out to me that I was a little too young to be able to do it so I waited. I did charity work and just enjoyed my life but once I turned forty, I set about developing and starting my dream(s).

W: Oh wow!

N: Yeah, I had a lot of fun but then I decided I wanted to do the next thing and that next thing has taken me this long to develop, and it’s now launching. I wanted to do my own range of products, fragrances, skin care, hair care, which is what I’m doing now.

W: A range of beauty products I see. Would you say you live up to society’s standard of being “Beautiful”?

N: Oh Damilola, I’m sorry for interrupting you. But, it is impossible. You cannot live up to society’s expectations of you. They don’t know you, they never will, they don’t live with you. They have a perception of what they imagine your life entails. They don’t imagine I go to the loo (or wee or bath) like everyone else. So I don’t try, I learned earlier on that I can never live up to their expectation, I am not perfect. I am completely flawed but then that’s what makes me human. I’m not perfect; I have never wanted to be perfect. But they imagine this perfect being with perfect beauty, perfect this and perfect that. No, that isn’t me – that is a figment of their imagination, that is so not me.

I have come into my own a little bit, since getting married because I’m living with a man that basically helps me fly, who helps me be a better version of me, the more laid back version of me. He has helped me deal with all my insecurities, do you understand? When you are with a man that loves you, your flaws and whatever, you know; flaws and all, you grow, you realize you don’t have to be perfect.

I learnt that it takes Love – a special kind of love for you to be that way. So I have never been too concerned with their imagery or vision or ideas or ideals of how my life should be, because they have never known me.

W: Very true, Love of self. What would you say is your best feature/attribute?

N: My best feature isn’t actually visible but I think it is my brain, my mind. I have my father’s mind; it’s kind of phenomenal; my father had a unique business brain. If my father was living in V.I, Lagos, close to the beach, he will still be able to sell sand to people who go to the beach. It’s a unique skill, unique gift, and I think that’s my best feature.

My physical feature when I look at my face (maybe I’ve looked at my face for too long – laughs). I look at my face and body in a very objective manner because that’s the world in which I operate; my work is within the beauty industry. So when I look at someone, I don’t look at “oh she is pretty”, I look critically, I look at the cheekbones, I look at the eyes; if they are set together. I do know I have unique features; I know I have good features; I know I have good bone structure; I know I’m pleasant to look at. But I don’t go “oh isn’t she just adorable, isn’t she gorgeous” oh no! I concern myself with “is she healthy, is she fit and how much more can she be healthy and fit” – that’s a hard one, not certain I have a “best” physical feature.

W: Do you remember growing up with any insecurity or succumbing to peer pressure?

N: Tons, tons, tons, tons and tons of insecurities, and yes plenty of peer pressure. If I can talk about peer pressure first, which is what I want all these young ladies out there to know; that “YOU can be YOU”. You see I grew up in a time when alcohol wasn’t such a big issue and drugs wasn’t such a big issue but you should remember that I have always worked within the beauty and fashion industry, and I was able to do it my way. I didn’t feel like I had to be cool and drunk every night.

W: That’s very good for you then. In an industry where people are fast to go under the knife to change their appearances, have you ever considered surgery to enhance your looks?

N: You know what; I have had lots of surgeries concerning my health issues. When you’ve had to be put to bed that many times because of your health issues, you are not going to do that willingly. It’s not something you do frivolously. Having said that, in a few years maybe when I’m sixty, I will have a face-lift and people will see me and say “Oh is that Beyoncé “(Laughs), and I’ll reply “no, no it’s me!” (Laughs again), and maybe I’ll be able to go to these places I’ve been wanting to go.

W: (Smiles) What Health Issue are you referring to?

N: en⋅do⋅me⋅tri⋅o⋅sis [en-doh-mee-tree-oh-sis]
–noun Pathology
The presence of uterine lining in other pelvic organs, esp. the ovaries, characterized by cyst formation, adhesions, and menstrual pains.

I’ve battled endometriosis forever. During the shoot yesterday, I was in pain, you all had to give me pain killers, if I’m very stressed, it rears its ugly head, if I’m anxious it does, it’s just something I have had to deal with, there’s no cure.

So I have learned to live a lovely life – I have a wonderful life, I learn to cope with it. Certain times in the month, it’s a bit more aggressive, but right now, my doctors and I have found a way to manage it; I’m coping.

Having said that, I have to say exercise plays a big part in keeping my health issues abet. I have never been so fit in my whole life (I wish I knew earlier), I have never been this healthy and I’m forty-something. I have discovered that if you keep your body at its optimum state of good health and its optimum state of fitness, everything else stays in place; you know your heart issues, diet issues, just everything.

W: Well this brings me to the (your) fitness video, how did the idea come about? Tell me all about it!

N: I have a lot of body issues; one day, I feel my bum is too big, the other day is my belly – I want it flat, one day I feel like my chins and cheeks are growing out, you know, I also was in England with my husband, and I had been unwell for a year, which led to another batch of surgeries.

Once you are forty, your body doesn’t quite bounce back like it used to. My gynaecologist is also my surgeon, he used to operate on me and he’d say “oh my God, Nike within a week you are out of bed and just going” but this time, one month later I was still in bed thinking, “ woe is me, I’m still not feeling well”, and my poor husband will start looking after me and try to pamper me. I just wasn’t myself. Also this time around, I was a little bit bloated, I felt fat and ugly and I don’t like big gyms, those great big gyms intimidate me with those healthy people working out. So I decided to look for another way to workout; I started going to a place called ‘Dance Works’ in Mayfair, London – one of the trainers in ‘Dance Works’ is currently my personal trainer, Hugo and he slowly got me to enjoy exercise, in the early part of the summer he will take me to the park and we will do exercises, and then I get home and begin to take off my workout clothes, look in the mirror and I see my waist is chiseled; once you start noticing the changes in your body, you are motivated and my husband starts saying you know, your bum has lifted, not only is it firm but it has literally moved from where it was. I began to realize that there was something happening and I’m one of those people – that if I find something good, I want to share with all my friends.

As training one-on-one with Hugo developed. I became very interested in fitness and I said to him that I will soon be going back to my country and I will like to take this to Nigeria, then the thought of doing a fitness DVD sprung.

W: How did you go about compiling it?

N: Hugo and I began recording it, it took us a while because we had to get the best parts of the exercises, and put it together in a way that women can do it in their homes. It’s an hour long and at the end of it, it’s got a nutrition part; I show women the foods I eat (there’s no point getting all fit and healthy when you are not eating the right things). It tells you how I lost weight and how I’m maintaining it.
I also have aerobic exercises in there and cardio; there is a low impact one and a high impact one, so that people don’t quickly grow out of it – you can start with the low-impact, and after 3 months when you are a bit fit, you can do the high- impact exercises.

There’s an added bonus which is that it actually lets the viewer into my life, such that they see me sweating, they see me with my personal trainer slugging it out; doing sit-ups, and doing leg raises and totally not loving it; it’s not pretty, it’s hard, it’s tough, but it works. They see that, they see my serious side and my “oh my goodness, no!” they see my determination, they see my smile, they see my corky smiley little girl side, they see the “oh whatever” side, they see me and I believe that people haven’t gotten much access to me. But when you buy the fitness DVD, I’m right there in your home. It’s quite interesting.

W: Do you use your workout video?

N: I do…I do the routine, but not every morning. I try and do it five days a week. It’s so much like work; Monday, Tuesday, Wednesday, Thursday and Friday. Saturdays; I don’t do any exercises, Sundays; I barely get out of bed (laughs).

W: Aside from being “Healthy” and “Beautiful” . . . why else would you advice people to stay fit and/or pick up the fitness video?

N: To live longer; it makes your heart pump, pump harder, faster, the more your heart does that, your body releases something called endorphins like a happy drug; you do your exercise in the morning, and you can walk around all day merry! You don’t need drugs or champagne, because you have that whole dose of endorphin and you are just good to go. Working out gives you a lot more energy; you can do more, (Like that song – (singing); you can see clearly now, the rain is gone). It’s like that. Life is just less challenging because you can tackle it, you can do more. I know that’s weird, but you can tackle it. It gives you energy.

W: Even when you have a really busy day, are you able to schedule in your work out?

N: It has to come first thing in the day. I keep saying that diet and exercise is not something you do to lose weight, it’s a mindset. It’s a lifestyle and I’m saying to everybody out there, let me show you a new way of life. Come and experience the new way of life, it just integrates exercise and good food into your day-to-day living, not for a month, not for two months, not so that you can get into your new dress, no! It’s for the rest of your life. We are going to be seventy and we all are still going to be doing these exercises.

W: What kind of food would you advice people to eat?

N: I love food, I have a passion for food, and I love Nigerian food (Amala is my favorite). I don’t deny myself anything. So you can have treats; I’m not saying you can never eat pounded yam, you can never eat this; you can eat anything you want, but in moderation; at the right time. The nutrition part of my fitness DVD shows you how/when to eat Nigerian food and it goes Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and I expect you to treat yourself on Sunday but I’m not expecting you to pig-out either! (Laughs).

W: GREAT! What else do we expect from you in 2010?

N: Oh my goodness, everything starts 2010, the fitness DVD hits the market this month, January. Immediately after that my perfumes, then my hair range of products comes out in Easter.

W: Well, seems like you plan to makes us feel and look our best, we wish you the best!

SEE more of Nike Oshiniwo is Deola Sagoe:

- ‘Wadami.

Who’s HauTe; Christine Mhando of Chichia.

Monday, November 30th, 2009

Chichia 001

The ladieswear brand Chichia London was established in 2007 by London based designer Christine Mhando. Each of our collections consist of an eclectic range of dresses and separates in modern, wearable shapes and styles made unique by clever use of eye-catching prints, embellishment, intricate detailing, a mix of natural fabrics and a succulent colour palette. The use of colour plays a major part in each line! Our trick is balancing between keeping things fresh and new without being too trend driven, therefore making each piece timeless. We aim for the wearer to feel special and unique yet comfortable everytime she is wearing a Chichia London garment. Christine’s fashion career began at the London College of Fashion where she studied BTEC and higher national diplomas in Fashion design and then went on to complete her BA in Fashion Design at Kent University. After her studies she gained some valuable experience working for various Ladieswear manufactures and suppliers of well known high street brands and designers and with this experience finally decided to venture out and start Chichia London. Born in Dar es Salaam, Tanzania and raised in London, England, she has taken influences from both continents and cultures and translated them into her own unique quirky style of clothing. Chichia’s signature is the “KHANGA” which is a traditional east African cotton printed fabric used by women as wraps, and this usually appears in every collection in the form of tops, tunics, dresses or skirts mixed with various different types of fabrics and prints.

FashionAfrica.com is pleased to bring to you another promising designer, out of our very talented continent as she gives YOU an exclusive sneak into her latest collection.

Fashion Africa: Well-done Christine, your designs are a few of the lot who are able to use our African fabric, whilst still maintaining western culture. It shows prominently in your spring/summer collection. What was behind the fusion between traditional African and contemporary designs?

Christine Mhando: Thank you. This fusion is a natural outcome of my upbringing. I was Born in Tanzania and raised in the UK and I’d like to think that I am equally influenced by both sides. The spring summer 2010 collection entitled “Made in Dar” pays homage to my birthplace (Dar-Es- Salaam). All the fabric/ prints used in the entire collection are from there.

FA: Will you ever incorporate your designs to accommodate winter?

CM: I have previously done smaller winter ranges, still colourful but using more of a darker palette. I have no immediate plans to venture into outerwear or anything along those lines.

FA: Your work tells a lot about your African roots. Do you intend to continue like that?

CM: I am very proud of my roots so yes I’m sure that at least some parts of future Chichia collections will always reflect this.

FA: What was the motive for becoming a designer?

CM: Cliché as it may sound, ever since I can remember I’ve never wanted to be anything else.

FA: Having worked for many fashion enterprises. How fulfilling has it been having your own Fashion Label?

CM: I have learned a lot working in different areas of the industry but there’s nothing like having complete creative control.

FA: How far do you plan to expand the label?

CM: As far as it can stretch. I would love to eventually have a chain of stores and for Chichia to become a globally recognized brand.

FA: Your work is done with a great sense of originality…where does the passion come from?

CM: Thank you for the complement. I wish I could pinpoint from where my passion originates, I just like to make people smile with my creations. So cheesy I know, but also so true.

FA: Is your style of dressing reflected in the designs you make? Where do you draw inspiration?

CM: Yes. My own dressing style absolutely reflects what I design! In fact I have a rule that I wouldn’t try to sell an item of clothing if I wouldn’t wear it myself. I am my number one customer haha. I draw inspiration from everything and anything that’s around me. Living in London helps a great deal as its one of, if not THE trendiest city on earth.

FA: Knowing that you represent Africa in this field career how has the response from Africa especially your own country kept you in the business?

CM: I have had an amazingly positive response from Africa and especially Tanzania. It feels great to know that I am introducing the khanga (traditional Tanzanian/ East African cloth which I feature in all of my collections) to places and people that have never been exposed to it. I recently showed at Swahili Fashion Week in Dar es Salaam and was well received, all I could ask for.

FA: …and what should we expect from now?

CM: Expect Chichia to be around for a while…

FA: Haha, that’s delightful. Please visit the designers database to view our newbie.

- Ernest Nwangwu for FashionAfrica.com

Arieta Mujay; London’s most wanted Fashionista.

Friday, November 13th, 2009

Arieta Mujay

Arieta is 29 and has been working in fashion at various capacities for 10 years in the UK. – A window dresser for GAP which allowed her access to seeing how looks are pulled together as worldwide GAP is applauded or their fabulous and consistent windows, while working as a window dresser for GAP in brighton she started to get involved in styling.

Getting back to London she started to assist veteran stylists like Didi Danso and Karen Klarkson on a weekly basis, she also got work experiene at fashion magazines like RED, Just 19, Sneak and smash hits where she met Henry Holland. She then moved on to fashion PR and worked as press officer for a popular brand on high street but still styled part time. She has styled a variety of people from Boy bands like Tripple 8 ad Blue to TV presenters like Myleen Klass, June Sarpong, zezi and supermodel Agyness denn and LILY ALLEN. She also styled Deola Sagoes Spring/Summer 2007 on line look book and did the same for other up and coming african designers in the UK like, ZED EYE which she is also a creative director.

She runs an online website called www.ethnicky.com with a friend which is about interior decorating in African fabrics and 6 months after the launh of the site they were invited by the Mayor of london’s office to makeover his offices to mark AFRICA DAY.
She is curretly the PR manager for River Island retailers ltd which is a fashion brand in the uk with over 200 stores in the UK.

We are quite excited about getting some Styling tips from London’s most wanted…So lets get straight into it.

FashionAfrica.com: What is the first impression you see in a person that goes on to influence your work on him/her?

Arieta: PERSONALITY… I’d rather work with someone who is fun and up for anything than a moody person. I can’t be arsed with moodiness, we don’t save lives in our job so take a chill pill…

FA: Looking back would you say it all started as a kid or did the knack for styling come later in life?

A: It definitely started as a kid, growing up, we didn’t have much and I had to wear hand me downs sometimes. So the onus on me was to make the clothes cool, well at least make my friends think they were. This continued into my teens and early twenties. I am a firm believer that fashionistas are born not made!

FA: In three words, what would your style be?

A: Fierce, Feroucious, tomboy!

FA: Academic achievements …high school, college (any awards)?

A: A degree in Business Law, a HND in Business and Marketing…and MOST BEAUTIFUL baby in Brighton and Hove, 1979 (I kid u not!!).

FA: Most people who are in different fields of fashion didn’t always get a positive approval from their families. How did your family take your decision?

A: My parents died when I was younger so they didn’t get to see me embark on my career path. My mum always encouraged my creative side but my dad didn’t want to hear it. If my mum had her way I would have been an actress as I was obsessed with FAME the TV series as a child and my mum wanted me to go to La Guardia high. Dad was like HELL NO!! My siblings are quite creative too so they have always been supportive. My aunties and uncles too (especially BABA APOLLO and Aunty flo) have supported everything I have done and with my career choice now, at first they didn’t understand but encouraged me any way.

FA: Grande! Sorry about the loss of your parents, but it’s a good thing you still have a strong family support system.

FA: Having worked with various fashion-related organizations from Gap to magazine companies, how has all that contributed to your eclectic and very creative style?

A: Being around every aspect of fashion from sketching the designs, sourcing the fabrics, dealing with suppliers, working with clothing standard agencies, pulling together looks and indeed styling outfits have given me a deep respect for fashion. So when you respect something, it definitely impacts your life and in this case, yes it has.

FA: Your clientele; who do you enjoy styling most…the girly girls or sexy tomboys?

A: BOTH

FA: Yeah, which celebrity did you style first?

A: A boy band in the UK called TRIPLE8. It was for TOP OF THE POPS in 1999, I was an assistant on that shoot and thoroughly enjoyed myself.

FA: Did it feel surreal or you were used to the industry already?

A: Na, it feels as surreal now as it did then. I’m a shit kid from Lagos, so this is all still amazing to me. I try not to show it thou, shades on and all.

FA: Which other celebrities have gotten your touch?

A: Solange, Lily Allen, Keri Hilson, OLUCHI, Alek wek, Liya Kedebe, Tyson Beckford and Kelly Rowland.

FA: Being an African woman in the industry, does that give you some drive at all?

A: Of course, to work harder and longer than my peers.

FA: What the best thing about styling a person?

A: Getting to know them. I am a people person, love meeting new peeps.

FA: I guess that’s why you got to become the PR manager for River Island…huge! How has that been?

A: Its amazing, I also am the face of RIVERTV, which is a fashion channel, I get to go to most of all the fashion shows to blog (went to NYC, LONDON and PARIS fashion week this year) which is great. I get to meet so many fabulous people who have inspired me. River Island is a very family orientated organization and they encourage and nurture talent so I also get involved with the window schemes too. Which is awesome.

FA: With such demanding jobs, how do you stay focused and balanced as a human being?

A: My family keeps me sane. I also have an amazing boss who is the doyenne of high street PR in the UK Sarah Walter who is just the most supportive person ever. I also have a few good friends too who totally get me, they have known me for ages and tell me off when I throw my toys out of the pram.

FA: The best advice you got as a “stylista”?

A: Find what works for you and stick with it. You might love fashion but does fashion love you? That’s the question.

FA: Fashionistas-who gets your five-star?

A: Grace Jones.. need I say more…

Findout more about Arieta on www.styleinsider.riverisland.com

- Ernest Nwangwu for FashionAfrica.com

Lisa Folawiyo; The Jewel in “Jewel By Lisa”.

Tuesday, October 13th, 2009

Lisa-Folawiyo

In 2005 Lisa Folawiyo and her team of expert craftsmen stormed onto the Nigerian fashion scene with Jewel by Lisa (JBL). In less than four years Lisa has perfected the art of wearing Ankara, being the first to embellish the fabric with sequins, swarovski crystals, beads and the like, and turning Jewel by Lisa into a coveted luxury label. JBL started out making Ankara skirts, but has now expanded into ranges of dresses, skirts, tops, jewelled necklaces, and cushion covers. Jewel by Lisa uses the highest quality Ankara from the Vlisco- Hollandais brand and is frequently mixed with fabrics as wide ranging as taffeta, linen, cotton, chiffon, chantilly lace, and silk. Each Jewel by Lisa garment is handcrafted, individual and unique.  With each embellishment hand sewn carefully onto the fabric, a fully embellished JBL garment on average will take about 120 hours to make. The ease with which the garments can be worn and the intricate workmanship visible in each piece has pioneered and sparked a new revolution in Ankara couture.

Jewel by Lisa has grown with a strong clientele, and the beginning of an international interest. The label has begun to have a say in global fashion and continues to make a solid mark in the industry, developing a cult following, creatively promoting Ankara – turning it into pieces of desire. JBL’s goal is to cater to the Nigerian market, creating one-of-a kind luxury pieces while establishing itself as an international label.

‘International Chic’ best describes the woman Lisa Folawiyo is inspired by. She’s stylish, confident, and city chic, with a wardrobe filled with desirable eclectic pieces picked up from her travels; her youthful exuberance speaks effortless and unrehearsed style. She UNDERSTANDS fashion.

Fashion Africa took a few minutes to catch up with the Nigerian designer Lisa of Jewel by Lisa, post fashion weeks…..

FA: Tell us a bit about the background of Jewel by Lisa, how you got started and how long you have been going.

JBL: JewelbyLisa was started in 2005. The very first item I made was a beaded tiered skirt. It took me about 3 weeks to complete it, as I hand beaded it by myself. It was a trial skirt to see how people would respond to the idea of our beaded Ankara cloth, and to say the least, people were extremely excited and interested in what we had started – they had never seen anything like it before! JewelbyLisa remains the first fashion label in Nigeria to create the beaded/embellished Ankara. We have since then continued to do all our embellishment by hand which allows for such intricate and fine detail. The past couple of years have without doubt seen the label diversify! We have worked with various fabrics such as silk, chiffon, linen, and brocade and have gone ahead to create pieces solely with these fabrics or mix them with the Ankara cloth. Most recently, we started creating our own Ankara inspired prints which is certainly a new development for the label.

FA: Did you have any formal training in Fashion?

JBL: No, not at all. I suppose my love for fashion and all things beautiful led me to design! As a young girl growing up, I always loved clothes! I would constantly read fashion magazines (I even made my own little cut out magazines). I loved to draw and paint! Even though I eventually went and studied to be a lawyer, I always knew I would definitely feed my insatiable appetite for fashion one way or the other. After working as a lawyer but completely unfulfilled, the opportunity came when I had my first child. Not only did I have a beautiful daughter, my label JewelbyLisa was birthed. So I would like to think I have a natural flare/passion for fashion and design, but in a way I’ve also had to nurture that passion and turn it into something tangible, something special.

FA: You recently showed at the Arise Fashion shows. both in Cape Town and New York, how did that go? Did you feel more pressure in the New York show or the Cape Town show?

JBL: The Johannesburg and NY shows were amazing. They were such a great platform for JBL, because we got to show the world, what we can really bring to the fashion table! We were able to experiment with different shapes, fabrics, types of embellishment… they were both really successful shows! I think NY was much more nerve racking than SA! We went to NY designing for the NY girl! So ofcourse, we were scared, because she had to love it and desire and want to be seen in it! NY is also one of the major fashion capitals of the world, and if you succeed there, then you pretty much succeed everywhere else.

FA: What sort of work went into creating your latest collections?

JBL: To be honest, we didn’t have much time to work on the NY collection! We literally had about 3 weeks! Since we had just come out of a successful SA collection, we decided to build upon the pieces that we absolutely loved, and the pieces that were raved. Still keeping in mind the NY girl, we re-created the pieces using new fabrics (our very own custom made silk batik fabrics), edgy Ankara patterns, and experimented with new bead work. We also worked with one of the best stylists in the industry to create looks that would appeal to the NY market and inevitably the rest of the world!

FA: What are the challenges you face as a designer?

JBL: I think there is always an urge to be at the top of the design game! At JBL we are constantly pushing ourselves to create pieces that are new and innovative and say something! At the studio, after every new piece we ask ourselves, “What does it say?” It has to mean something so we pay very close attention to detail. Our aim is to create amazing pieces that people will want to wear! We definitely want to be leaders in the industry.

FA: What are your aspirations for the Jewel by Lisa Brand?

JBL: By God’s grace we would love to be stocked at the biggest department stores like Selfridges, Browns, Barney’s, Bergdoff Goodman and the like! I would also like to see JBL featured in great editorials like Vogue, Elle, and Harpers Bazaar!

FA: What is it about African design that seems to be taking over the mainstream catwalks?

JBL: For so many years, designers all over the world have looked to Africa for inspiration. Everyone from YSL to Junya Watanbe have been influenced by Africa and have forged collections based on different aspects of the continent! There is just something about our use of colour, our vibrant prints, and even our way of life! I think it’s great that we are acknowledged at the global fashion forefront – but I also hope there can come a time when African fashion is not typically labelled as ‘African’; a time when regardless of where you’re from on the continent, your pieces are respected for their quality and design and not just for its heritage . I’ve always been interested in blurring the lines of fashion. I do work mainly with African textiles, African inspired prints, silks, chiffons, and do have my African heritage seeping through my collections but my pieces are extremely modern and I think that women all over the world can wear them. African Fashion is Fashion! As fashion designers, our number one goal should be to create beautiful pieces.

FA: Myasho.com is unique in that it is providing a platform for designers to reach a wider market; do you feel that there is generally a gap between designer and buyer where African labels are concerned?

JBL: Yes, I think that’s the case when it comes to selling your pieces outside of your home base. In Nigeria, we have a great customer base, people who want a JBL piece can always come in directly to our studio. But we’ve received inquiries about buying our pieces outside of Nigeria and up until now, we had not been able to offer this service. So myasho.com is definitely a great tool and a plus for the industry – it really is ‘local fashion made global’!

FA: Any words of wisdom for aspiring designers?

JBL: The key thing is to always remain focused! Have a game plan and stick to it! Try and ALWAYS be creative. Most importantly, trust in God and let you confidence always remain in Him.

FA: Checkout Jewel by Lisa’s Spring/Summer 2010 collection preview at ARiSE Africa Fashion Week in the Designers section of FashionAfrica.com:

- Oyindamola.

Arise Cape Town Fashion Shows.. A Look At The Trends

Sunday, September 13th, 2009

Arise Cape Town Fashion Week pulled out all the stops to impress, here we look at some of the trends that lined the runway:

Futuristic

Hoodies

Monochromatic

Ruffles

Twenties

Arise Cape Town Fashion Week 2009 Highlights

Friday, August 28th, 2009

9C_41_IMG_8094_KLU.JPG_650

ARISE Cape Town Fashion Week took place from 20-22 August at the Cape Town International Convention Centre, in partnership with ARISE magazine.  ARISE is the acclaimed magazine of African style and culture that was launched in February 2009.

Fashion Africa bring you the highlights of the weeks events:

TIME DESIGNER
Thursday 20 August
13h00 CTFC presents: The Graduate Show
18h00 CTFC presents The Fresh Show: Black Coal by Pumeza Mekuto/Tarien Malherbe/Undacova
19h15 CTFC presents: Sway/Doreen Southwood
20h30 CTFC presents: Misfit/ Tart
21h30 The Foschini/Nokia Design Awards Presents New Generation Show: Michelle Ludek & Lalesso

Friday 21 August
18h00 Suzaan Heyns/Luella Shoes by David Tlale
19h15 Craig Port
20h30 Southern Sun Swimwear Show: Lovewaterlove/Dax/TracyB
21h30 Yuki/ Malick
22h00 Official After-party at FTV

Saturday 22 August
18h00 Carducci Women
19h15 Gavin Rajah
Off Site – BMW Auto Atlantic Hertzog Boulevard
20h30 Fabiani
21h30 Stefania Morland
22h00 Official After-party at HQ

Sunday 23 August
12h00 Klûk CGDT – The Val De Vie Collection
Off site – Val De Vie Winelands Lifestyle Estate –

Graduate collection- Cape Peninsular University of Technology, Cape Town Fashion College, Design Academy of Fashion




The Foschini/Nokia Design Awards- New Generation: Michelle Ludek & Lalesso



Innovative collection



Kuck CGdT closed the week, with designs that left us wanting more!

watch this space for more from the shows also check our designer section for more from the shows